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Oct 12, 2013

‚ÄčBandar Seri Begawan: In conjunction with World Breast Cancer Awareness Day, the Jerudong Park Medical Centre (JPMC) held a breast cancer awareness talk in collaboration with the Brunei Cancer Centre (TBCC) and the Authorised Representatives of AIA - Kelvin Pong, Michael Chen, Patrick and Victory Agencies, which is located on the third floor of i-Lotus.

The event was attended by over 100 attendees. The aim of the event was to increase awareness of breast cancer and to give back to the community as part of its corporate social responsibility activity.

The event commenced with a speech by the guest of honour, Danny Yap, the Director of Agencies AIA Brunei, followed by a brief introduction by Ak Danny Pg Tajuddin, the Marketing Officer of JPMC.

"As the saying goes, 'Prevention is the best cure', and breast cancer has proven to be the most common cancer in women in Asia and in the wider world.

"However, research indicates a large percentage of women are unaware of the disease and some individuals do not possess the level of knowledge that they should.

"This led to us conducting this talk to make them aware of the threat posed by breast cancer and teach them how to detest it early," stated Ak Danny Pg Tajuddin.

The event proceeded with an hour-long talk facilitated by a consultant oncologist from TBCC, Dato' Seri Laila Jasa (SLJ) Dr Babu Sukumaran regarding breast cancer and guidelines on how to conduct a self-examination to help in early detection.

He also described the steps that women can take to reduce the risk of developing breast cancel: "Every woman will experience changes in their breasts, which is caused by either hormones or the ageing processes.

For instance, your breasts may feel more lumpy or tender at different times. However, if you notice any odd changes in your breast, do not hesitate to make an appointment to see the doctor to get examined," explained Dato Dr Babu Sukumaran.

After Dato Dr Babu Sukumaran's talk, a question and answer session ensued with the audience discussing their current level of knowledge and understanding regarding breast cancer.

Throughout the discussion, a lot of feedback was received from the audience indicating the success of conveying a message of awareness. The seminar came to a close with Michael Chen, the emcee of the event, sharing his views on the talk.



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